The Ask: Design and create promotional event marketing materials, including infographics, flyers, blog posts, social media graphics, and a new website. Plus, materials for the event like send your friend to ‘jail’ cards with a set bail amount they have to fundraise and meal fast passes.
The Goal: To educate the public about our local Children’s Miracle Network and how to support the miracle children and their families by participating in our annual on-campus dance marathon event.
My Role: I accomplished these projects as University of Oregon Dance Marathon’s Marketing Director. I produced creative content targeting our local community, met deadlines, and led a social media team scheduling content across different platforms.
Our team set a new record by raising over $50,000 for CMN, increasing fundraising by 118.6 percent and registration by 55.7 percent.